Learning #7 - Unlocking the Extraordinary:
Why uniqueness in your Ad Creatives are crucial.
Luxury products are something special.
A lot of work, passion and detail goes into it which should also go into your creatives. I personally see it like art.The part about “people buy the feeling, not the product” is probably nowhere more true than with luxury products.
In your creatives you should definitely show what makes your product so unique.
Include your company philosophy, history or core benefits in the creatives and make it unique.
Contact us if you want to find out how we would do it.